Blog – Manage your Ecosystem

Data Ecosystem Business Cooperation

Data Ecosystem Business Cooperation

Add Data into a Business Cooperation

You have set up a great ecosystem. It all feels good and your customers love it. Now it is time to leverage on all the good data that flows from all involved in the ecosystem. Time for Data Business! How do you manage Data in a Business Cooperation? What do you need to think about?

It is a good step to return to the baseline and goals you had when you entered into the ecosystem. What should the ecosystem achieve and what do you want to achieve? Based upon these goals you should have a common ground for the collaboration so you can add the Data Collaboration. In addition there should be an understanding of the Business Value Chains involved. That is who will bring what value.

Overall you need to have a plan for how you secure your Commercial interests as well recognize other interests as well.

Let us look at some key steps.

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Summer Greetings

Summer Greeting 2017

Summer Greetings

It is the time of the year when we living in the Northern Hemisphere starts using the warmer and lighter days for a vacation and recharging your batteries. We hope you get a nice summer and relaxing vacation as we share our summer greetings with you.

We will take a break in the blog about Manage your Business Cooperation Ecosystem.

If you need to contact us, please do so! You can use the Contact Form and we will get back to you.

I will myself spend some time in Haifa going day hiking. It will be fun.

Take Care!

Image credit: Lenzpointer / Pixabay

Innovation in Business Cooperation

Innovation in Business Cooperation

Innovation in Business Cooperation

You have set up a great ecosystem. It all feels good and your customers love it. Now it is time to leverage on all the good energy and buzz from all involved in the ecosystem. Time for innovation! How do you manage Innovation in a Business Cooperation? What do you need to think about?

It is a good step to return to the baseline and goals you had when you entered into the ecosystem. What should the ecosystem achieve and what do you want to achieve? Based upon these goals you should have a common ground for the collaboration. In addition there should be an understanding of the Business Value Chains involved. That is who will bring what value to the customers.

Overall you need to have a plan for how you secure your Commercial interests as well recognize other interests as well.

Continue reading Innovation in Business Cooperation

Negotiate Business Cooperation

Agreement handshake

Negotiate a Business Cooperation

You have been charged with the task to fix the agreement for the Business Cooperation your company wants to set up. How should you approach that task?

Well, it depends on whether it is a one-off, one-time cooperation or a more long-term. If it is a one-off cooperation you can stop reading now.

For a long-term cooperation you are most probably best served by opting for a win-win relationship. This because you want your partner to work together with you towards the common customer. More important than for your company is to work with the right company that shares your common ground for business as a whole.

How do you then secure the agreement for the business cooperation?

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Business Cooperation Product Management

Business Cooperation Product Management

Business Cooperation & Product Management?

When you enter a Business Cooperation, there is a natural place for the core handling; e.g. Your Product Management Function. However most of the company will be involved so your Operational Model must be able to cater for the Business Cooperation.

Let’s explore some of the key aspects you need to consider as a Product Manager.

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Map Partners Business Cooperation

Map Partners Business Cooperation

Map Partners in your Business Cooperation

If you are in the situation that you have a number of companies you work with in various different capabilities and purposes, probably it could be a good move to map your Partners into your Business Model Network. It will visualize your dependencies and position towards the other companies, thus it will be easier for you to manage them and changes over time. The tool used is the Business Model Canvas from Strategyzer.

Secondly, if you do the mapping exercise of your Ecosystem, you will also have a base for preparing new Business Relationships as well as Managing existing Business Relationships.

Let us look at some of the aspects to consider when mapping your Partners in your Business Model Network.

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Product Launch Business Cooperation

Product Launch Business Cooperation

Product Launch in a Business Cooperation

You have set up a Business Cooperation with another Company and you are ready to launch the first product together with your Partner. It is time to celebrate or are there some aspects to check before the launch and celebration?

As a matter of fact there are a few things to understand as well as have agreed with your Partner.

If the launch is for one specific customer case only and in accordance with the teaming agreement, you can start celebrate.

If the launch is for a Portfolio offered to many customers you need to have Strategy in place for the Product Life Cycle Management and Product Supply and Support. Thus how you together handle Marketing, Sales and End of Life. In addition you and your Partner must also be able to deliver the product to your customers as well as to support them.

Let us look at some of the aspects to consider when launching a product in a Business Cooperation.

Launching a Product in a Business Cooperation

Prerequisites

  • Common Ground in Product Life Cycle Management

For a smooth cooperation the first thing you need to settle is the match between your Product Life Cycle Management and the one of your Partner. You do this when exploring candidates for your cooperation and you select those that match your criteria according to the selected Business Relationship.  Trying to adjust the mismatch between your Product Life Cycle Management models at the point of a Product Launch is a costly and time-consuming activity and not recommended.

For more details on how to explore candidates for a Business Cooperation, follow this link Explore Candidates!

You and your Partner has a common ground in Product Life Cycle Management. Great! This it will allow you to jointly plan the launch of the product through the steps of Ready for Marketing, Ready for Sales, Ready for Delivery and End of Life (Support and Product).

  • Common Ground in Supply and Support Flow

Secondly You and your Partner must have an agreed base for the Supply and Support Flows. It is important that it is clear who is doing what and under what Terms and Conditions.

Product Management

  • Marketing

When Marketing the new Product you need to as well as describing the purpose and benefits of the product for your customers also have done the home work with regards to the new product place in the portfolio. Thus you must position the product properly in the portfolio. You and your Partner must also agree upon who is saying what and how. Will you have any joint statements and how should they look like?

  • Sales

The Ready for Sales step is very crucial for your business. At this point you will get into customer commitments and if you fail to honor these commitments it will have critical impact in your relations with your customers and also your business. Consequently you need to be in full agreement with your Partner that you will have a high quality product and you can deliver and support it. In addition you need to have Business Collateral’s required for the Business Flow. Don’t forget to secure the Trade Compliance needed!

  • End of Life

Even if it is some time ahead at a Product Launch to talk about End of Life you and Your Partner must also have a common view. It is important for your customers. Thus You and your Partner must have agreed upon the time when the Product will be discontinued including the pace and terms for End of Life.

Conclusion

The Launch of a Product in a Business Cooperation requires a common understanding of the product management basics and a good cooperation between You and your Partner. You secure the Product Launch when you Prepare and Explore the Candidates for your Cooperation. You work out the details together with your Partner at the Set up of the Relationship. Thus you can add the Product as a step in reaching your Business Objectives as well as minimizing the risks and costs.

Now it is time to celebrate!

Some more advice (Links)

Learn more about Business Cooperation!

Image Credit: Pixabay & Freepik