Map Partners in your Business Cooperation
If you are in the situation that you have a number of companies you work with in various different capabilities and purposes, probably it could be a good move to map your Partners into your Business Model Network. It will visualize your dependencies and position towards the other companies, thus it will be easier for you to manage them and changes over time. The tool used is the Business Model Canvas from Strategyzer.
Secondly, if you do the mapping exercise of your Ecosystem, you will also have a base for preparing new Business Relationships as well as Managing existing Business Relationships.
Let us look at some of the aspects to consider when mapping your Partners in your Business Model Network.
Mapping Partners of your Business Cooperation into your Business Model Network
It is not maybe obvious that you should bring your customers into this mapping exercise, however understanding your customers preferences for different partners is vital to map your Business Partner strategy. Are there any alliances or important connections to keep track of? What solutions are they looking for? What Technology do they prefer to use?
Consequently you may need the help of other companies and their products and brand to market your company and your offering to your customers.
What Channel Partners do you have? Where do they operate? How can you support them?
What reselling partners do you have that support and complement your positioning and offering towards your market and customers.
In addition what Technology Sourcing Partners do you have? What is your Value Add and Unique Position?
Mapping your Business Partners into your Business Model Network will help you to visualize your Ecosystem and much better understand your dependencies and position towards your Partners. In addition it will help you to understand how your Business Cooperation’s support your Business Objectives. Finally it will also help you when you Prepare new Business Relationships as well as Managing existing Business Relationships.
Some more advice (Links)
- Map your Business Model Network
- Credit: Strategyzer
We invite you to Learn more at our section Business Cooperation.
Image Credit: iStock/Sergey Nivens & Freepik