Managing the relationship, is together with the exploring candidates to find a match to your Business Value Chain for the Cooperation, are the most important activities.
Managing the relation will secure your Business Objectives with the Cooperation over time. The activity will require some effort to be run.
Once you have the first business set-up in place you need to manage the relationship over its intended life cycle.
You need to secure that both parties understand the wanted cooperation, as well as being prepared for managing changes in the business set-up.
You will need to work with the Partner both operationally as well as on a management level.
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